A Business Approach to Business Videos
From Planning to Production
If you don’t know why you’re doing what you’re doing, you can’t do it well. Before we shoot one second of footage, we need to know who the video is for and what the video needs to accomplish. Once we know that, we can determine how to best reach your target audience, whether that is through your website, social media, TV commercials, or something else entirely. Eyes on Ottawa can be your fully customizable video solution to any business need.
Targeted video sales tools
Through our business needs analysis process, we work with you to make sure you are laser-focused on your targets so you get results. Eyes on Ottawa helps you meet your sales objectives by building targeted video sales tools designed to reach your specific target audience. When it comes to videos, one size does not fit all. Let Eyes on Ottawa find your perfect fit.
Videos for Customers and Businesses
In order to see a return on your investment, a video should give your audience what they need and a way to follow up with you. You are the expert in your field and you know what your customers need. We are the experts in curating video messages. Eyes on Ottawa will collaborate with you to design video solutions that work.
A video solution for business is much more than a video for your website.
In order for a video to drive sales, it has to deliver the right message, to the right people, in the right way. At Eyes on Ottawa, we will work with you to determine who your end customer is, creating high quality videos that connect and turn into sales. Sales videos are short and targeted. We love creating content that helps business owners grow.
Conferences and events must be seen to be believed, that’s why Eyes on Ottawa offers a range of services for all your video needs. We can help you live stream events. We can broadcast speakers on large screens to ensure that all attendees have a great view. We can also create promotion videos and speaker reels to ensure your event has a lasting effect.
Not every business can benefit from broadcast commercials, but if that is what you need, Eyes on Ottawa can help. At Eyes on Ottawa, we create all of our content in high quality high definition, which means all of our videos can be edited for broadcast television. We have contacts throughout the industry and extensive experience working with every major network.
As a business owner, we know that you believe in what you do. But having a testimonial from a happy client will always have a greater impact than anything you can say. And the most effective testimonial is a video testimonial. The phrase “Seeing is Believing” exists for a reason. A video testimonial is one of the best ways to build trust with your clients.
Regular video blogs can be a great way to establish your credentials and increase customer engagement. But they can be intimidating to tackle on your own. We can come to you, shoot, edit, to ensure that you have professional, broadcast-quality video blog to share. Or you can record the video blogs yourself, send us the best takes, and we will edit the footage to ensure a professional final product.
Many businesses have a wide variety of communication needs. That’s why at Eyes on Ottawa, we can help you create, curate, and deliver a wide variety of video messages. So whether you need to advertise a corporate culture to attract the right kind of applicants, train your employees, or help prepare your clients for their appointment, we can help.
Pretty Pictures with a Purpose
It can be hard to set yourself apart in a crowded field. Dr. Melvin Lee wanted to demonstrate how dedicated professionals that care can make all the difference. Eyes on Ottawa delivered a video solution that allowed potential clients to see the passion and dedication that Dr Lee brings to Dentistry.
Safari Plumbing approached us with a difficult question: How do you make a plumbing company video look cool? Eyes on Ottawa had to give them an answer they didn’t expect: You don’t. No one cares if a plumber is cool. Customers want a an experienced plumber they can trust. As our video solution shows, that’s exactly what makes Safari Plumbing great.
How does a local Resto Bar get clients in the door? You show them the look and feel, and what they will get for their money.
KV Dance Studio is one of many dance studios in Ottawa. The owner wanted to show off the warmth and size of the studio. Eyes On Ottawa came up with the creative solution of dancing through the studio, shot in one continuous take. The dancing shows her “product”, and the shooting style gives potential clients the look, feel, and size of the location.
When we started working with the National Military Cemetery at Beechwood they had two sales issues that needed to be addressed. First, many people did not know Canada had a National Military Cemetery. Second, those people that did know, believed misinformation. We came up with a single video solution that addressed both problems. This video will be shown to all new members of the Canadian Military as they arrange for insurance at the beginning of their career.
Eyes on Ottawa was hired to capture footage for Lisa Larter’s first annual Money Marketing & Mindset Event in 2015. Eyes on Ottawa asked for a list of all the possible videos she would like to use the footage for. One was to Launch her new book, as she finished the conference with a pre-sale book signing. When the official release date for the book came around, she had this sales tool ready to launch with the book.
Sometimes it’s hard to get people to come and check out your location. If you can show them what it looks like from the comfort of their digital device, it can be a lot easier to get them in the door. Having the owner’s voice take you through the store, hearing their passion, is much more impactful than a radio voice reading a script.
Caring for a loved one is one of the greatest gifts you can give to another. Our Client wanted to create a movement to let other caregivers know there is a support network for them. In this video, seven caregivers share their fatigue, frustration, guilt and a complete disruption to your every day life. We created this video and a longer version for the client, that can be found here.
We understand companies have their own internal marketing departments, and companies would rather “keep it all in house” when they can. However, it is rare to have someone on staff who is trained in all areas a marketing INCLUDING video. Our training can fill that gap.
Video 101, editing and camera techniques, we can teach you the tools to accelerate your business reach and marketing efforts. The only thing worse than not doing video at all, is doing video poorly. We can teach your teams the basics for creating quality videos that match the quality of your brand.
Brand awareness is a key consideration in consumer behavior. It drives advertising management, community management, and strategy development. The consumer’s ability to recognise or recall a brand is central to purchasing decision-making. Let us help you build that brand on your terms.
“You are only as good as your reputation”. Self-employed, solopreneur, or employee, your reputation is really all you have. So why not take complete control of it? We will teach you how to build, maintain, and leverage your brand to create new opportunities for you personally.
Where does one end and the other begin? What social media platforms are right for video? What are the common mistakes people make when integrating video into social media? We can help you navigate through the ever changing waters of social.