Our Approach

A Business Approach to Business Videos

From Planning to Production

If you don’t know why you’re doing what you’re doing, you can’t do it well. Before we shoot one second of footage, we need to know who the video is for and what the video needs to accomplish. Once we know that, we can determine how to best reach your target audience, whether that is through your website, social media, TV commercials, or something else entirely. Eyes on Ottawa can be your fully customizable video solution to any business need.

Targeted video sales tools

Through our business needs analysis process, we work with you to make sure you are laser-focused on your targets so you get results. Eyes on Ottawa helps you meet your sales objectives by building targeted video sales tools designed to reach your specific target audience. When it comes to videos, one size does not fit all. Let Eyes on Ottawa find your perfect fit.

Videos for Customers and Businesses

In order to see a return on your investment, a video should give your audience what they need and a way to follow up with you. You are the expert in your field and you know what your customers need. We are the experts in curating video messages. Eyes on Ottawa will collaborate with you to design video solutions that work.

Video Solutions

A video solution for business is much more than a video for your website.

Sales Videos

In order for a video to drive sales, it has to deliver the right message, to the right people, in the right way. At Eyes on Ottawa, we will work with you to determine who your end customer is, creating high quality videos that connect and turn into sales. Sales videos are short and targeted. We love creating content that helps business owners grow.

Conference & Event Coverage

Conferences and events must be seen to be believed, that’s why Eyes on Ottawa offers a range of services for all your video needs. We can help you live stream events. We can broadcast speakers on large screens to ensure that all attendees have a great view. We can also create promotion videos and speaker reels to ensure your event has a lasting effect.

Broadcast Television Commercials

Not every business can benefit from broadcast commercials, but if that is what you need, Eyes on Ottawa can help. At Eyes on Ottawa, we create all of our content in high quality high definition, which means all of our videos can be edited for broadcast television. We have contacts throughout the industry and extensive experience working with every major network.

Client Testimonials

As a business owner, we know that you believe in what you do. But having a testimonial from a happy client will always have a greater impact than anything you can say. And the most effective testimonial is a video testimonial. The phrase “Seeing is Believing” exists for a reason. A video testimonial is one of the best ways to build trust with your clients.

Video Blogging

Regular video blogs can be a great way to establish your credentials and increase customer engagement. But they can be intimidating to tackle on your own. We can come to you, shoot, edit, to ensure that you have professional, broadcast-quality video blog to share. Or you can record the video blogs yourself, send us the best takes, and we will edit the footage to ensure a professional final product.

VIdeo Communications

Many businesses have a wide variety of communication needs. That’s why at Eyes on Ottawa, we can help you create, curate, and deliver a wide variety of video messages. So whether you need to advertise a corporate culture to attract the right kind of applicants, train your employees, or help prepare your clients for their appointment, we can help.

Business Cases

Pretty Pictures with a Purpose

About Us

Eyes on Ottawa’s approach is different from a traditional production company. Our innovative model makes professional video services affordable to small and medium businesses. Our videos are professional broadcast quality. Production, camera and editing are done by our trained broadcasting team, with well over 15 years experience. With backgrounds in video production, website development, and client management, Eyes on Ottawa brings a balanced and practical approach to marketing for businesses. We know how to tell an authentic story through video, and how customers use the web to find what they are looking for. This combination results in building relationships with customers, and more sales.


We understand companies have their own internal marketing departments, and companies would rather “keep it all in house” when they can. However, it is rare to have someone on staff who is trained in all areas a marketing INCLUDING video. Our training can fill that gap.

Video Production

Video 101, editing and camera techniques, we can teach you the tools to accelerate your business reach and marketing efforts. The only thing worse than not doing video at all, is doing video poorly. We can teach your teams the basics for creating quality videos that match the quality of your brand.

Video & Branding – Business

Brand awareness is a key consideration in consumer behavior. It drives advertising management, community management, and strategy development. The consumer’s ability to recognise or recall a brand is central to purchasing decision-making. Let us help you build that brand on your terms.

Video & Branding – Personal

“You are only as good as your reputation”. Self-employed, solopreneur, or employee, your reputation is really all you have. So why not take complete control of it? We will teach you how to build, maintain, and leverage your brand to create new opportunities for you personally.

Video & Social Media

Where does one end and the other begin? What social media platforms are right for video? What are the common mistakes people make when integrating video into social media? We can help you navigate through the ever changing waters of social.


Why Wait?

Get the sales tools you need for your business.

Call or Text 613-697-0969